Be revolutionary !

An elegant model strutted down the catwalk in high heels. She wore a gracefully tailored white cotton muslin dress with white synthetic tulle underskirt.

Halfway down the catwalk, the model was attacked from both sides, the audience were stunned.

Coloured paint was sprayed across her dress in overlapping streaks. The models’s face was spattered and paint dribbled down her dress onto the floor.

WHY?

It was all staged by the enfant terrible of fashion design, Alexander McQueen, for his spring/summer collection. The audience literally screamed their ovation and dress no. 13, spring/summer 1999 is now a fashion icon.

For decades models had strutted up and down the catwalks, parading the season’s new fashion. It was the convention. Alexander McQueen smashed those expectations.

McQueen thought big. He ignored practicalities. No matter how outrageous his vision, on however small a budget, it was always realised : rain pouring onto the catwalk, wolves terrorising the audience, fire leaping from the floor, models ice-skating, models as holograms in glass pyramids, recreations of shipwrecks and mental asylums. He drew attention with his phenomenal concepts and raised the standards.

It’s important not to do the same old things in the same old way, but to push them to a limit and see what happens if you are excessive.

If you are an Architect, or in any creative field, look at the systems you work within and see what happens if you are excessive. It will make your work stand out, and remind you that one person who is prepared to be excessive can achieve more in an hour than fifty reasonable people can achieve in a year.

And if you want to be revolutionary but don’t know how? Don’t worry, we’re here to help you. Book your slot here Calendly — Giulia de Mauro :)